You are here
Daily Defense
dailydefense.app
Everyday people, gender-neutral, gear-led
Daily Defense · est. 2026
Personal defense,
made daily.
Gear, training, and content built on Next Level Combatives — the same system trusted by professionals — for everyday people who refuse to be a soft target.
Founded by P4 Certified Instructor Jon. Master licensor of NLC IP across the portfolio.
DD · 01EST 2026
DD
Daily Defense, Inc.
Master licensor · NLC
The premise
Most "self-defense" products are theater. Daily Defense isn't.
We are the consumer arm of a working combatives system. Every product, drill, and piece of content we ship has to clear the same bar Jon's professional students hold it to: does this still work when the adrenaline hits and your fine motor skills are gone?
If it doesn't, we don't sell it. If it does, we make it cheap, easy to carry, and easy to drill — so you'll actually use it on a random Tuesday, not just stash it after a 30-second YouTube hype.
The system, three pillars
Gear, training, content — locked together so they actually work.
Selling a stun gun is not a self-defense product. Selling a stun gun, plus the 60-second drill that teaches you when to draw it, plus the scenario content that explains what good outcomes look like — that's a system.
01
Gear
Tools that actually pass the stress test — chosen and pressure-tested against the same NLC criteria used in pro training.
02
Training
60-second drills, taught by Jon. Designed to fit between meetings and stick under stress. Free with any product.
03
Content
The principles, scenarios, and case-studies behind the gear and the drills. Honest, plain-language, no fear-bait.
Founder · System Architect
Jon
P4 Certified Instructor
Founder · Next Level Combatives
Master licensor of NLC IP
Where the system comes from
Daily Defense exists because Jon's curriculum needed a way to reach people outside professional rooms.
Jon is a P4-Certified instructor and the founder of Next Level Combatives — the curriculum that has been used to train people whose lives depend on knowing what works under stress.
Daily Defense is the consumer brand built around that curriculum. We hold the master license to NLC and run the flagship store of gear, training, and content for the everyday market.
We also sub-license NLC to specialty consumer brands serving specific communities — including Kappa Alpha Gamma for sorority and college women — so the system reaches people the way they want to be reached.
Real-world trained
The combatives system trusted by professionals — distilled into gear and drills you can actually use.
Daily Defense brings Next Level Combatives, founded by P4-certified instructor Jon, into a single platform of products, training, and content for everyday people.
- P4 Certified Lineage
- Founded on credentialed combatives instruction.
- Next Level Combatives IP
- The curriculum behind every product and drill we ship.
- Portfolio Operator
- Daily Defense also licenses NLC IP to specialty brands like Kappa Alpha Gamma.
Portfolio
One system, multiple brands — meeting people where they live.
Daily Defense is the flagship. We also sub-license the NLC system to specialty brands designed for specific communities. Same curriculum behind every product. Different language, different audience, same lethal effectiveness.
Kappa Alpha Gamma
kickassgirls.app
Sorority and college women
Coming next
—
Specialty community brand · 2026/2027
Waitlist · founder pricing for the first 500
Be the first when Daily Defense ships.
Waitlist members get 48-hour early access, founder pricing on the first 500 orders across the line, and the first 60-second drill from Jon — sent the week we open the doors.
Questions, answered straight
What you'd ask if we were sitting across from you.
- What does Daily Defense actually sell?
- Personal-defense gear (carry tools, training aids, soft goods), drill content (video and written), and live workshops. All built on the Next Level Combatives curriculum.
- How is this different from buying gear off Amazon?
- We don't sell anything we don't also teach. Every product comes with the NLC drill that explains when, how, and under what stress conditions to use it. The product without the system is just stuff in a drawer.
- Who is Jon, and why does NLC matter?
- Jon is a P4-Certified instructor and the founder of Next Level Combatives — a working professional curriculum. We hold the master license to bring his system to consumers. The credential is the whole point.
- What's the relationship to Kappa Alpha Gamma (kickassgirls.app)?
- KAG is one of our portfolio brands — a sub-licensee that takes the NLC system and packages it specifically for sorority and college women. Same curriculum, different audience.
- When do you launch?
- Fall 2026 for the first product line. Waitlist gets the date first and 48 hours of exclusive access before public launch.